Walkin’ Tacos

Branding

Walkin’ Tacos is a street style food truck on a mission to bring a southwestern delicacy—walking tacos—to the streets of New York City. This twist on the classic taco truck appeals to a young working demographic interested in a dining experience that is fresh, fiery, and full of soul. My vision for this brand is inspired by the bold colors of hispanic southwestern culture. Energetic typography and expressive illustrated mascots bring the brand to life. Whether you’re grabbing a quick bite after a long day or fueling up before hitting the town, Walkin’ Tacos is here to deliver tacos that keep you coming back for more.

Illustration
Logo Design
Typography
Adobe Illustrator
Adobe Photoshop

Services

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